Content Marketing World 2018 - Changes in Content?

Doritt

The annual Content Marketing World in Cleveland, known as “the biggest content event”, attracted more than 4,000 marketing professionals from around the world to learn from speakers and exhibitors, share experiences and take advantage of networking. Like many others, we were there from September 5th to 6th to exchange ideas with colleagues and to attend discussions about a constantly evolving industry.

DMEXCO 2018: inspirations and technologies in the digital age

Laura

On September 12 and 13, numerous decision-makers from the international digital scene came together for the 10th Digital Marketing Expo & Conference (DMEXCO) in Cologne. This year’s motto “Take C.A.R.E.” (Curiosity-Action-Responsibility-Experience) was aimed at developing and managing change. A total of around 41,000 visitors and over 1,000 exhibitors from 40 countries came together and more than 550 speakers filled enormous 250 hours of inspiring lectures full of insights into best practice cases and innovations.

ASAE Annual Meeting

Doritt

At this year's ASAE (American Society of Association Executives) Annual Meeting & Expo in Chicago, association professionals and industry partners met to share resources, strategies, solutions and more. Over 3 days, the participants gained the latest knowledge and inspiration for their daily work as executives in the association industry.

What matters most: Content First

Laura

There is a broad range of (digital) output channels and it is still growing, no matter if desktop, tablet, or smartphone. The variety of devices and lack of standard measures mean that editors and content marketers face challenges. Discussions on content distribution prevail. Focus of attention shifts to channels, but ideally the focus should be on content creation itself. It makes little sense to display certain contents just because it is required by the display mode, or rather hide contents as the layout does not allow them.

“der Freitag”: flexible integration of print and online channels and new backup strategy

Laura

In May 2008, publisher Jakob Augstein bought the financially ailing east-west newspaper originally created in a 1990 merger of two periodicals. After Augstein’s acquisition, a modern, forward-looking concept transformed the paper into a full-fledged media brand that literally made headlines. In the course of the newspaper’s relaunch, Jakob Augstein chose version 5 of the multi-channel- publishing platform vjoon K4.

Association Media & Publishing‘s Annual Meeting 2018

Doritt

From June 25-27th, 2018, SIIA, the Software & Information Industry Association, hosted the AM&P Meeting at the National Housing Center in Washington DC. The annual meeting is an event for publishing and non-profit communication professionals. The meeting, combined with the 38th annual EXCEL Awards Gala, attracts leaders from organizations across the country.

BCM Best of Content Marketing – a great success for our customers and partners

Doritt

With over 700 entries, the BCM Awards are the largest congress for Content Marketing in Europe. The Content Marketing Forum (CMF) has been awarding the coveted prizes since 2003. The congress and award ceremony took place in Vienna for the first time. More precisely, on June, 14th, in the Vienna Aula der Wissenschaften, a historical location from the 17th century. Especially for the event an app was developed, from which useful information such as program, participants, sponsors, winners, etc. could be taken quickly and easily.