Solutions offered by vjoon and partners.

National Education Association: Successful implementation of vjoon K4

Joe

National Education Association (NEA) hired vjoon’s American business partner, DPCI, to implement vjoon K4, to allow editors, designers, and production professionals to collaborate more effectively. The National Education Association (NEA) is the largest professional employee organization in the United States, committed to promoting  public education. NEA’s 3 million members work at every level of education — from pre-school to university graduate programs.

B2B influencer marketing - a matter of credibility

Laura

Videos, webinars, blogs, testimonials, social media posts and so on – high-quality content remains key for success of many companies. In order to make a positive impact on purchasing decisions, marketers rely on content marketing as well as storytelling to their best advantage. Content is no longer only produced by the companies themselves. Especially in B2C communications, influencers have taken on a more prominent role in the marketing strategies of brands in recent years.

Interview mit David Rheault

Laura

David Rheault is vjoon’s new Business Development Manager responsible for the Americas and based in the United States. David has twenty years of experience in the publishing industry and he is motivated to use his skills to further market penetration in the Americas. His business operations are characterized by a strong focus on customers’ needs. During the interview with Laura, David talks about changing media fields as well as challenges and opportunities of the American market.

Digital voice assistants: a long-term force in the marketing mix?

Laura

Nowadays, there exists a broad range of consumed content on various channels which is constantly growing. The spectrum ranges from classic website content, newsletters, social media, blogs up to (live-)videos. Thus, in the age of digitalization the consumption of content using different channels is frequently changing. The search for content itself, has remained more or less constant for a while.

Effective collaboration: Topix AG and be-go.at successfully launch vjoon K4 at RG Verlag in Vienna

Laura

RG Verlag (RG publishing house), a company of the retail- and tourism group REWE, pursues a considerable growth course for a couple of years. As a result, the number of publications as well as staff have risen noticeably. In addition, integration of relevant sub-processes such as image processing and advanced digitalization levels of publications lead to the fact that manual handling is no longer an option.