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David Rheault is vjoon’s new Business Development Manager responsible for the Americas and based in the United States. David has twenty years of experience in the publishing industry and he is motivated to use his skills to further market penetration in the Americas. His business operations are characterized by a strong focus on customers’ needs. During the interview with Laura, David talks about changing media fields as well as challenges and opportunities of the American market.
Looking back over 2017 and ahead to 2018, Carsten spoke to vjoon CEO Andreas Schrader about market trends, vjoon's response, and what customers can expect to see next year.
C: Andreas, it's December, traditionally a time for retrospectives. Looking back at 2017, what kept you busy this past year?
Amongst marketeers, there is currently no other topic that is more discussed than content marketing. This blog will also take a closer look at this topic, and with this article, we are already in it. But this time, it’s not about a survey with figures or statements – it’s about what you, as our customers or prospects, expect from us, what we can offer, and how we communicate or get in touch with each other.