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The American Chemical Society (ACS), established in 1876, is a leading provider of chemical and scientific information to its member base of over 150,000 subscribers.
National Education Association (NEA) hired vjoon’s American business partner, DPCI, to implement vjoon K4, to allow editors, designers, and production professionals to collaborate more effectively. The National Education Association (NEA) is the largest professional employee organization in the United States, committed to promoting public education. NEA’s 3 million members work at every level of education — from pre-school to university graduate programs.
Videos, webinars, blogs, testimonials, social media posts and so on – high-quality content remains key for success of many companies. In order to make a positive impact on purchasing decisions, marketers rely on content marketing as well as storytelling to their best advantage. Content is no longer only produced by the companies themselves. Especially in B2C communications, influencers have taken on a more prominent role in the marketing strategies of brands in recent years.
Nowadays, there exists a broad range of consumed content on various channels which is constantly growing. The spectrum ranges from classic website content, newsletters, social media, blogs up to (live-)videos. Thus, in the age of digitalization the consumption of content using different channels is frequently changing. The search for content itself, has remained more or less constant for a while.
With approx. 170 visitors, experts and listeners, the 5th VDZ Tech Summit in Hamburg in November was very well attended and offered interesting workshops and a wide range of topics. The main topics were digitalization and new technological solutions for digital distribution, but as well as the application of artificial intelligence in business processes. Editors and publishers will find it easier to work with new or improved tools. Companies need to be supported in developing new business models by using new methods and teams.
Europe’s premier digital marketing conference and trade fair, dmexco, took place in Cologne on September 13 and 14. It’s a microcosm of the digital transformation—the digital economy’s entire value chain squeezed into one space for all to see. The mind boggles at the sheer volume of information presented in dmexco’s many workshops, discussions and lectures. Some 1,100 exhibitors from 39 countries certainly had a lot to share.
Together with our partners DPCI and Flux Consulting we met a lot of interesting people in Washington at AM&P 2017, the annual meeting of the Association of Media & Publishing. Around 200 leaders from premiere associations across the country joined the AMP17 event and listened to speakers about new communication trends and marketing techniques of today and tomorrow.
When the content marketing community met at the international Best of Content Marketing Congress (BCM) in Berlin on June 29, its fifteenth edition proved to be yet another banner event. We have long been a sponsor, and our partner SNAP Innovation was on hand to represent us at Europe‘s leading content marketing congress and awards ceremony.