ASAE Annual Meeting


At this year's ASAE (American Society of Association Executives) Annual Meeting & Expo in Chicago, association professionals and industry partners met to share resources, strategies, solutions and more. Over 3 days, the participants gained the latest knowledge and inspiration for their daily work as executives in the association industry.

What matters most: Content First


There is a broad range of (digital) output channels and it is still growing, no matter if desktop, tablet, or smartphone. The variety of devices and lack of standard measures mean that editors and content marketers face challenges. Discussions on content distribution prevail. Focus of attention shifts to channels, but ideally the focus should be on content creation itself. It makes little sense to display certain contents just because it is required by the display mode, or rather hide contents as the layout does not allow them.

“der Freitag”: flexible integration of print and online channels and new backup strategy


In May 2008, publisher Jakob Augstein bought the financially ailing east-west newspaper originally created in a 1990 merger of two periodicals. After Augstein’s acquisition, a modern, forward-looking concept transformed the paper into a full-fledged media brand that literally made headlines. In the course of the newspaper’s relaunch, Jakob Augstein chose version 5 of the multi-channel- publishing platform vjoon K4.

Association Media & Publishing‘s Annual Meeting 2018


From June 25-27th, 2018, SIIA, the Software & Information Industry Association, hosted the AM&P Meeting at the National Housing Center in Washington DC. The annual meeting is an event for publishing and non-profit communication professionals. The meeting, combined with the 38th annual EXCEL Awards Gala, attracts leaders from organizations across the country.

BCM Best of Content Marketing – a great success for our customers and partners


With over 700 entries, the BCM Awards are the largest congress for Content Marketing in Europe. The Content Marketing Forum (CMF) has been awarding the coveted prizes since 2003. The congress and award ceremony took place in Vienna for the first time. More precisely, on June, 14th, in the Vienna Aula der Wissenschaften, a historical location from the 17th century. Especially for the event an app was developed, from which useful information such as program, participants, sponsors, winners, etc. could be taken quickly and easily.

National Education Association: Successful implementation of vjoon K4


National Education Association (NEA) hired vjoon’s American business partner, DPCI, to implement vjoon K4, to allow editors, designers, and production professionals to collaborate more effectively. The National Education Association (NEA) is the largest professional employee organization in the United States, committed to promoting  public education. NEA’s 3 million members work at every level of education — from pre-school to university graduate programs.

B2B influencer marketing - a matter of credibility


Videos, webinars, blogs, testimonials, social media posts and so on – high-quality content remains key for success of many companies. In order to make a positive impact on purchasing decisions, marketers rely on content marketing as well as storytelling to their best advantage. Content is no longer only produced by the companies themselves. Especially in B2C communications, influencers have taken on a more prominent role in the marketing strategies of brands in recent years.