“der Freitag”: flexible integration of print and online channels and new backup strategy

Laura

In May 2008, publisher Jakob Augstein bought the financially ailing east-west newspaper originally created in a 1990 merger of two periodicals. After Augstein’s acquisition, a modern, forward-looking concept transformed the paper into a full-fledged media brand that literally made headlines. In the course of the newspaper’s relaunch, Jakob Augstein chose version 5 of the multi-channel- publishing platform vjoon K4.

Association Media & Publishing‘s Annual Meeting 2018

Doritt

From June 25-27th, 2018, SIIA, the Software & Information Industry Association, hosted the AM&P Meeting at the National Housing Center in Washington DC. The annual meeting is an event for publishing and non-profit communication professionals. The meeting, combined with the 38th annual EXCEL Awards Gala, attracts leaders from organizations across the country.

BCM Best of Content Marketing – a great success for our customers and partners

Doritt

With over 700 entries, the BCM Awards are the largest congress for Content Marketing in Europe. The Content Marketing Forum (CMF) has been awarding the coveted prizes since 2003. The congress and award ceremony took place in Vienna for the first time. More precisely, on June, 14th, in the Vienna Aula der Wissenschaften, a historical location from the 17th century. Especially for the event an app was developed, from which useful information such as program, participants, sponsors, winners, etc. could be taken quickly and easily.

National Education Association: Successful implementation of vjoon K4

Joe

National Education Association (NEA) hired vjoon’s American business partner, DPCI, to implement vjoon K4, to allow editors, designers, and production professionals to collaborate more effectively. The National Education Association (NEA) is the largest professional employee organization in the United States, committed to promoting  public education. NEA’s 3 million members work at every level of education — from pre-school to university graduate programs.

B2B influencer marketing - a matter of credibility

Laura

Videos, webinars, blogs, testimonials, social media posts and so on – high-quality content remains key for success of many companies. In order to make a positive impact on purchasing decisions, marketers rely on content marketing as well as storytelling to their best advantage. Content is no longer only produced by the companies themselves. Especially in B2C communications, influencers have taken on a more prominent role in the marketing strategies of brands in recent years.

Digital voice assistants: a long-term force in the marketing mix?

Laura

Nowadays, there exists a broad range of consumed content on various channels which is constantly growing. The spectrum ranges from classic website content, newsletters, social media, blogs up to (live-)videos. Thus, in the age of digitalization the consumption of content using different channels is frequently changing. The search for content itself, has remained more or less constant for a while.

Review of the 5th VDZ Tech Summit

Doritt

With approx. 170 visitors, experts and listeners, the 5th VDZ Tech Summit in Hamburg in November was very well attended and offered interesting workshops and a wide range of topics. The main topics were digitalization and new technological solutions for digital distribution, but as well as the application of artificial intelligence in business processes. Editors and publishers will find it easier to work with new or improved tools. Companies need to be supported in developing new business models by using new methods and teams.