There is a broad range of (digital) output channels and it is still growing, no matter if desktop, tablet, or smartphone. The variety of devices and lack of standard measures mean that editors and content marketers face challenges. Discussions on content distribution prevail. Focus of attention shifts to channels, but ideally the focus should be on content creation itself. It makes little sense to display certain contents just because it is required by the display mode, or rather hide contents as the layout does not allow them.
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