Simplified decision-making and faster feedback with an easy approval management

Laura

Almost every publishing project includes a part that requires a review and approval process. This is an often overlooked aspect when estimating the length of time it takes to complete a project. vjoon K4 has a feature that is aimed at the agony of review and approval process — its called “Approval Manager”. Executives, marketing directors, purchasers and the like can communicate a “thumbs up” or “thumbs down” with a simple click. So the creative team can quickly focus on the areas that need attention and push through to publish.

Optimized UX: K4 KickOff

Laura

With its modern user interface, K4 KickOff is the new starting point for editors, content writers, project managers or the head of production and enables a completely new user experience. K4 KickOff offers the possibility to manage all K4 clients and third-party solutions in a central hub. K4 KickOff is easy to use and reduces the dependence on technologies at user level to a minimum.

“der Freitag”: flexible integration of print and online channels and new backup strategy

Laura

In May 2008, publisher Jakob Augstein bought the financially ailing east-west newspaper originally created in a 1990 merger of two periodicals. After Augstein’s acquisition, a modern, forward-looking concept transformed the paper into a full-fledged media brand that literally made headlines. In the course of the newspaper’s relaunch, Jakob Augstein chose version 5 of the multi-channel- publishing platform vjoon K4.

B2B influencer marketing - a matter of credibility

Laura

Videos, webinars, blogs, testimonials, social media posts and so on – high-quality content remains key for success of many companies. In order to make a positive impact on purchasing decisions, marketers rely on content marketing as well as storytelling to their best advantage. Content is no longer only produced by the companies themselves. Especially in B2C communications, influencers have taken on a more prominent role in the marketing strategies of brands in recent years.