blog.vjoonity.com https://blog.vjoonity.com/en/rss.xml en Interview mit Andreas Schrader https://blog.vjoonity.com/de/interview_mit_andreas_schrader <span class="field field--name-title field--type-string field--label-hidden">Interview with Andreas Schrader</span> <div class="field field--name-field-blogentry-teaser field--type-entity-reference field--label-hidden field__item"> <article data-history-node-id="135" role="article" about="/interview_andreasschrader_12_2017" class="node node--type-teaser node--view-mode-teaser clearfix"> <header> <h2 class="node__title"> <a href="/interview_andreasschrader_12_2017" rel="bookmark"><span class="field field--name-title field--type-string field--label-hidden">Interview AndreasSchrader 12-2017</span> </a> </h2> <div class="node__meta"> <span> Submitted by <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/66" lang="" about="/en/user/66" typeof="schema:Person" property="schema:name" datatype="" class="username">Carsten</a></span> on <span class="field field--name-created field--type-created field--label-hidden">Tue, 12/12/2017 - 10:19</span> </span> </div> </header> <div class="node__content clearfix"> <div class="node__links"> <ul class="links inline"><li class="node-readmore"><a href="/interview_andreasschrader_12_2017" rel="tag" title="Interview AndreasSchrader 12-2017" hreflang="und">Read more<span class="visually-hidden"> about Interview AndreasSchrader 12-2017</span></a></li></ul> </div> <div class="field field--name-field-teaser-asset field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/large/public/2017-12/Interview_AndreasSchrader_12-2017_Teaser.png?itok=MEl_d9HG 1x, /sites/default/files/styles/extra_large/public/2017-12/Interview_AndreasSchrader_12-2017_Teaser.png?itok=3J56qUd- 2x" media="all and (min-width: 670px)" type="image/png"/> <source srcset="/sites/default/files/styles/medium/public/2017-12/Interview_AndreasSchrader_12-2017_Teaser.png?itok=M0tBIEe4 1x, /sites/default/files/styles/large/public/2017-12/Interview_AndreasSchrader_12-2017_Teaser.png?itok=MEl_d9HG 2x" media="all and (min-width: 304px) and (max-width: 669px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/thumbnail/public/2017-12/Interview_AndreasSchrader_12-2017_Teaser.png?itok=24aBCpyG" alt="Andreas Schrader, CEO, vjoon" typeof="foaf:Image" /> </picture> </div> </div> </article> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/66" lang="" about="/en/user/66" typeof="schema:Person" property="schema:name" datatype="" class="username">Carsten</a></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 12/13/2017 - 10:52</span> <div class="field field--name-field-authored-date field--type-datetime field--label-hidden field__item"><time datetime="2017-12-14T12:00:00Z" class="datetime">December 14, 2017</time> </div> <div class="field field--name-field-display-name field--type-entity-reference field--label-hidden field__item">Carsten</div> <div class="field field--name-field-headline field--type-string field--label-hidden field__item">Interview with Andreas Schrader</div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__items"> <div class="field__item"><p>Looking back over 2017 and ahead to 2018, Carsten spoke to vjoon CEO Andreas Schrader about market trends, vjoon's response, and what customers can expect to see next year.</p> <p><strong>C: Andreas, it's December, traditionally a time for retrospectives. Looking back at 2017, what kept you busy this past year?</strong></p> <p><strong>A:</strong> The market didn’t spring any big surprises this year, so we concentrated mainly on major customer-centric projects. Of course, we also focused on driving vjoon K4's development and on long-term strategic considerations.</p> <p><strong>C: From customers' vantage point, the hottest topic has to be how vjoon K4 is evolving. It often seems that finding the time to cater to all their wishes while putting the company's ideas is like trying to square a circle. How do the product managers and the development team do it?</strong></p> <p><strong>A:</strong> It's all about the magic triangle of time, quality and costs. That alone is enough to set some of our priorities straight. On the other hand, though, we love smart features, as many of our partners and customers are aware. We don't always follow the beaten path to get there. Often we take a different route that may take longer. But we'll go down that road when we believe that our customers will be better off for it.</p> <p>We put a lot of ideas and wishes into practice, as version 7 of vjoon K4 rather impressively attests. So far, we've added around 20 major features, improved technical aspects and the UI in many ways, and fixed several bugs. The new features include the <a href="http://www.vjoon.com/products/easy-approval-management/" target="_blank">Approval Manager</a>, an extended <a href="http://www.vjoon.com/products/clients-plug-ins/k4-web-portal/#tab-14106" target="_blank">Web Editor</a>, <a href="http://blog.vjoonity.com/en/twixl_integration_sso_cloud_management_feature_enhancements_in_vjoon_k4" target="_blank">Single Sign-On</a> and <a href="http://www.vjoon.com/products/server-platform-modules/k4-integration-for-digital-publishing/" target="_blank">Twixl integration</a> as well as the <a href="http://www.vjoon.com/products/how-vjoon-storage-engine-works/" target="_blank">Storage Engine</a>. The latter feature streamlines asset management with lean database size, automated snapshots and recovery processes. And it ports the entire publishing environment to the cloud. It's the only one of its kind on the market, which is also reflected in the sales figures. Many of our customers are already working with the Storage Engine, and new orders are coming in all the time. That makes it a real success story.</p> <p><strong>C: Speaking of success stories, vjoon K4 has been around for 18 years now. What's next?</strong></p> <p><strong>A:</strong> Yes, it's been around for quite some time. After all, it was the world's first InDesign-based magazine publishing system. Of course, there's no such thing as an 18-year product lifecycle in software, so we rewrote vjoon K4 several times over the years. This constant reinvention has made vjoon K4 one of the leading and most fully-featured systems on the market today. It's always spearheading innovations. Take, for example, its support for Adobe InCopy and InDesign Server in the early years. The same goes for its task-driven workflows, Adobe DPS and AEM Mobile integration, and the way it manifests the <a href="https://unifiedpublishingprocess.com" target="_blank">Unified Publishing Process</a>. It really does delight our customers, and they give it their seal of approval by calling it “rock solid”. The remarkable customer loyalty says it all.</p> <p>We believe that there will be demand for that kind of system for a long time to come; for systems that provide smart processes and advanced options; systems that enable users to dive deep into the details when they're working. And we have many more ideas for new features that will make vjoon K4 even better and continue to delight customers.</p> <p><strong>C: There's one topic that needs to be addressed when we're talking about market demand—users want to design website layouts using an HTML editor. A lot of ads out there are promising to meet this huge demand ...</strong></p> <p><strong>A:</strong> We've discussed this with many customers. The idea of being able to quickly create a designed HTML page using HTML authoring tools certainly is tempting. Similar to Dreamweaver and Muse in the past, a merely static standalone page is created. So it's very difficult and takes a lot of effort to connect this page with existing content in the Web CMS. If anything raises the hackles of people who are always talking about media-neutral content, it has to be the solutions that are available now.</p> <p><strong>C: What you mean by that?</strong></p> <p><strong>A:</strong> Well, here's how a lot of these solutions work: I use my editor to build a static page and get a great preview of my results. Then I have to tear the layout and content apart and export the content to the Web CMS, which then feeds all this into its template and dynamically generates the page. Why should I go to so much trouble? It would be so much easier and faster to edit the data delivered by vjoon K4 directly in the Web CMS.</p> <p>The solutions available on the market today aren't exactly rocket science. Developing a browser-based HTML authoring tool like this is fairly simple on a technical level, but it doesn't solve the problem that we're talking about here. We've also discussed this with the software giants, but couldn't come up with a viable solution for professional applications. Even so, if a breakthrough does indeed occur, I can assure that we'll provide the support our customers need to take advantage of it. Besides, vjoon K4 has been offering an <a href="http://www.vjoon.com/products/clients-plug-ins/k4-web-portal/#tab-14106">HTML and ICML Web Editor</a> for several years now, and it can be used to capture content in a structured way.</p> <p><strong>C: It's an open secret on the market that vjoon has been working on digital asset management for a while now. What's up with that?</strong></p> <p><strong>A:</strong> In the past, we focused mainly on extending DAM functions in vjoon K4. Today, users can already manage image workflows, extensive metadata and all production-related assets in vjoon K4. The panels in the browser client or InDesign and InCopy provide many querying and filter options, including full text searches. They also let you preview the results for images and entire layouts. All images, videos, texts, etc. above and beyond the pure production data are managed by way of file servers or integrated third-party systems. The same goes for the final publications that are exported for archiving. Working with other DAM providers has been a good experience, so we'll continue to collaborate. On top of that, we want to make the most of our know-how to benefit our customers, so we also aim to offer an alternative to them – an optimally integrated solution of our own.</p> <p><strong>C: When are the first customers going to see this new product?</strong></p> <p><strong>A:</strong> It will certainly take some time, but we started building a second development team a while back. The inceptive phase of sorting out the technology is already behind us, and we've started testing various prototypes. We will, of course, extend the testing to select customers at a later date so we can adapt the performance, feature set and UI to treat users to the best experience. The official unveiling will take place at the next vjoonity, where we'll present it together with a new version of vjoon K4.</p> <p><strong>C: It's essential to analyze market trends and developments before making strategic decisions about products. What trends have caught your eye?</strong></p> <p><strong>A:</strong> We believe that there's demand for solutions that feel lighter and aren't geared strictly towards publishing houses. The young generation of content marketers and digital natives is at home in the browser, working content first. They drag and drop text, images and videos in from a database, link the team via Trello and/or Google Docs, and create workflows on the fly in Slack, for example, to distribute content via Hootsuite, Wordpress or HubSpot. We're talking about an entirely different approach from what the premise was for earlier systems. Established tools such as InDesign, InCopy and QuarkXPress really are being challenged. It’s about speed, flexibility and costs, of course. But more than anything, it's about easy handling. These days, no one has time for months of training. Incidentally, the same can be said for system administration and even the IT infrastructure.</p> <p>The writing is on the wall – we're going to need an entirely new generation of systems. There's nothing like that available now, and what’s available is inadequate, to say the least. It doesn't take much to push many entry-level systems to their limits; their feature sets fall well short of what it takes to work in professional environments. Even established vendors are taking baby steps; they're still a long way off from what users really want. We're already factoring these insights into our efforts to develop our future DAM solution. Easy handling is a top priority for us, and by that we also mean ease of use in combination with other systems.</p> <p><strong>C: We started by looking back at 2017; now we're already looking to the future. What are your expectations for 2018?</strong></p> <p><strong>A:</strong> The company is going to remain an independent and strong player on the market. Our highly qualified employees and excellent global network of partners provide the underpinning for that. Although we have been stepping up our direct contacts with customers for some time, we will continue to rely on our partners for sales, system integration and support. We have also made important forward-looking decisions that will change the face of our company to the outside world and sustain our growth. We're expanding our product portfolio and hiring the people we need to do that. This will clearly benefit both our partners and our customers – and not just in the year ahead.</p> <p><strong>C: Andreas, thank you very much for the interview.</strong></p> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field__label">Topic</div> <div class="field__items"> <div class="field__item"><a href="/en/topic/multi_channel_publishing" hreflang="en">Multi-Channel Publishing</a></div> <div class="field__item"><a href="/en/topic/asset_management" hreflang="en">Asset Management</a></div> </div> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-inline clearfix"> <h3 class="field__label inline">Tags</h3> <ul class="links field__items"> <li><a href="/en/tags/content_strategy" hreflang="en">Content Strategy</a></li> <li><a href="/en/tags/innovation" hreflang="en">Innovation</a></li> <li><a href="/en/tags/lean" hreflang="en">Lean</a></li> </ul> </div> <!-- social media --> <div id="socialshare_sharing"> <div id="socialshare_sharingbuttons"> </div> </div> <ul class="action-links action-links-field-collection-add"><li></li></ul> Tue, 12 Dec 2017 09:20:28 +0000 Carsten 136 at https://blog.vjoonity.com Review of the 5th VDZ Tech Summit https://blog.vjoonity.com/en/review_of_the_5th_vdz_tech_summit <span class="field field--name-title field--type-string field--label-hidden">Review of the 5th VDZ Tech Summit</span> <div class="field field--name-field-blogentry-teaser field--type-entity-reference field--label-hidden field__item"> <article data-history-node-id="133" role="article" about="/en/vdz_teaser_en" class="node node--type-teaser node--view-mode-teaser clearfix"> <header> <h2 class="node__title"> <a href="/en/vdz_teaser_en" rel="bookmark"><span class="field field--name-title field--type-string field--label-hidden">VDZ Teaser en</span> </a> </h2> <div class="node__meta"> <span> Submitted by <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/182" lang="" about="/en/user/182" typeof="schema:Person" property="schema:name" datatype="" class="username">dba</a></span> on <span class="field field--name-created field--type-created field--label-hidden">Thu, 12/07/2017 - 14:46</span> </span> </div> </header> <div class="node__content clearfix"> <div class="node__links"> <ul class="links inline"><li class="node-readmore"><a href="/en/vdz_teaser_en" rel="tag" title="VDZ Teaser en" hreflang="en">Read more<span class="visually-hidden"> about VDZ Teaser en</span></a></li></ul> </div> <div class="field field--name-field-teaser-asset field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/large/public/2017-12/VDZ_TechSummit_Visual_vjoon_SNAP.png?itok=oUgLlBvp 1x, /sites/default/files/styles/extra_large/public/2017-12/VDZ_TechSummit_Visual_vjoon_SNAP.png?itok=sztlIVby 2x" media="all and (min-width: 670px)" type="image/png"/> <source srcset="/sites/default/files/styles/medium/public/2017-12/VDZ_TechSummit_Visual_vjoon_SNAP.png?itok=vwyPtxbJ 1x, /sites/default/files/styles/large/public/2017-12/VDZ_TechSummit_Visual_vjoon_SNAP.png?itok=oUgLlBvp 2x" media="all and (min-width: 304px) and (max-width: 669px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/thumbnail/public/2017-12/VDZ_TechSummit_Visual_vjoon_SNAP.png?itok=3X1jf8vS" alt="VDZ Teaser en" typeof="foaf:Image" /> </picture> </div> </div> </article> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/182" lang="" about="/en/user/182" typeof="schema:Person" property="schema:name" datatype="" class="username">dba</a></span> <span class="field field--name-created field--type-created field--label-hidden">Thu, 12/07/2017 - 14:20</span> <div class="field field--name-field-authored-date field--type-datetime field--label-hidden field__item"><time datetime="2017-12-07T12:00:00Z" class="datetime">December 07, 2017</time> </div> <div class="field field--name-field-display-name field--type-entity-reference field--label-hidden field__item">Doritt</div> <div class="field field--name-field-headline field--type-string field--label-hidden field__item">Review of the 5th VDZ Tech Summit</div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__items"> <div class="field__item"><p>With approx. 170 visitors, experts and listeners, the 5th VDZ Tech Summit in Hamburg in November was very well attended and offered interesting workshops and a wide range of topics. The main topics were digitalization and new technological solutions for digital distribution, but as well as the application of artificial intelligence in business processes. Editors and publishers will find it easier to work with new or improved tools. Companies need to be supported in developing new business models by using new methods and teams. Our partner <a href="http://www.snap.de">SNAP Innovation</a> was on the spot and experienced an exciting networking event with experts from management and IT.</p> <p>Top-class national and international speakers such as Matthew Monahan (Head of Product &amp; Sales Washington Post), Torsten Ahlers (Managing Director Otto Group Media) and Ingo Rübe (CTO Burda Magazine Holding) reported on the changes in the digital world and the growing challenges. They presented successful technology-driven business cases and their practical implementation. Prof. Dr. Horst Zuse, son of the inventor of the computer, led through a journey through time for IT, from the development of the tape up to a meeting with Steve Jobs.</p> <p>$$$$$</p> <p>A detailed summary and many pictures of the event can be found <a href="http://www.vdz.de/nachricht/artikel/5-vdz-tech-summit-dialogplattform-zwischen-management-it-und-praxis">here</a>.</p> <p>The next <a href="http://www.vdz-tech-summit.com/home">VDZ Tech Summit</a> will take place on 20 and 21 November 2018 in Hamburg.</p> <p> </p> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field__label">Topic</div> <div class="field__items"> <div class="field__item"><a href="/en/topic/content_marketing" hreflang="en">Content Marketing</a></div> </div> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-inline clearfix"> <h3 class="field__label inline">Tags</h3> <ul class="links field__items"> <li><a href="/en/tags/content" hreflang="en">Content</a></li> <li><a href="/en/tags/event" hreflang="en">Event</a></li> </ul> </div> <!-- social media --> <div id="socialshare_sharing"> <div id="socialshare_sharingbuttons"> </div> </div> <div class="field field--name-field-blogentry-image-collection field--type-field-collection field--label-above"> <div class="field__label">Image Collection</div> <div class="field__items"> <div class="field__item"><a href="/en/field_collection_item/51">field_blogentry_image_collection 0</a> </div> </div> </div> <ul class="action-links action-links-field-collection-add"><li></li></ul> Thu, 07 Dec 2017 13:20:47 +0000 dba 132 at https://blog.vjoonity.com Geschäftsberichte: Der richtige Mix machts https://blog.vjoonity.com/de/geschaeftsberichte_der_richtige_mix_machts <span class="field field--name-title field--type-string field--label-hidden">Annual reports: It’s all about getting the mix right</span> <div class="field field--name-field-blogentry-teaser field--type-entity-reference field--label-hidden field__item"> <article data-history-node-id="130" role="article" about="/en/teaser_siemens" class="node node--type-teaser node--view-mode-teaser clearfix"> <header> <h2 class="node__title"> <a href="/en/teaser_siemens" rel="bookmark"><span class="field field--name-title field--type-string field--label-hidden">Teaser Siemens</span> </a> </h2> <div class="node__meta"> <span> Submitted by <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/182" lang="" about="/en/user/182" typeof="schema:Person" property="schema:name" datatype="" class="username">dba</a></span> on <span class="field field--name-created field--type-created field--label-hidden">Thu, 11/30/2017 - 10:38</span> </span> </div> </header> <div class="node__content clearfix"> <div class="node__links"> <ul class="links inline"><li class="node-readmore"><a href="/en/teaser_siemens" rel="tag" title="Teaser Siemens" hreflang="en">Read more<span class="visually-hidden"> about Teaser Siemens</span></a></li></ul> </div> <div class="field field--name-field-teaser-asset field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/large/public/2017-11/Teaser%20Siemens.png?itok=nr47KMX7 1x, /sites/default/files/styles/extra_large/public/2017-11/Teaser%20Siemens.png?itok=hepryq0t 2x" media="all and (min-width: 670px)" type="image/png"/> <source srcset="/sites/default/files/styles/medium/public/2017-11/Teaser%20Siemens.png?itok=ArxJ51w4 1x, /sites/default/files/styles/large/public/2017-11/Teaser%20Siemens.png?itok=nr47KMX7 2x" media="all and (min-width: 304px) and (max-width: 669px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/thumbnail/public/2017-11/Teaser%20Siemens.png?itok=syrpYCwi" alt="Teaser Siemens" typeof="foaf:Image" /> </picture> </div> </div> </article> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/182" lang="" about="/en/user/182" typeof="schema:Person" property="schema:name" datatype="" class="username">dba</a></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 12/12/2017 - 11:35</span> <div class="field field--name-field-authored-date field--type-datetime field--label-hidden field__item"><time datetime="2017-11-29T12:00:00Z" class="datetime">November 29, 2017</time> </div> <div class="field field--name-field-display-name field--type-entity-reference field--label-hidden field__item">Doritt</div> <div class="field field--name-field-headline field--type-string field--label-hidden field__item">Annual reports: It’s all about getting the mix right</div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__items"> <div class="field__item"><p lang="en-US" style="margin-bottom: 0cm; line-height: 0.51cm; widows: 0; orphans: 0" xml:lang="en-US"><font color="#000000"><font face="MinionPro-Regular, serif"><font size="3">What channels work best for your annual report?</font></font></font></p> <p lang="en-US" style="margin-bottom: 0cm; line-height: 0.51cm; widows: 0; orphans: 0" xml:lang="en-US"><font color="#000000"><font face="MinionPro-Regular, serif"><font size="3">How are you going to get it out to your target audience?</font></font></font></p> <p lang="en-US" style="margin-bottom: 0cm; line-height: 0.51cm; widows: 0; orphans: 0" xml:lang="en-US"><font color="#000000"><font face="MinionPro-Regular, serif"><font size="3">Do you really need to deliver it to mobile devices?</font></font></font></p> <p lang="en-US" style="margin-bottom: 0cm; line-height: 0.51cm; widows: 0; orphans: 0" xml:lang="en-US"> </p> <p>These days, many factors determine if your annual report will get where you want it to go. With so many publishing options, you’re going to have to choose wisely to maximize your chances of reaching your target audience. You’ll also need a smart cross-media mix consisting of various channels, a structured layout to present the content in compliance with legal requirements, and a creative concept that works for your purposes. An annual report not only presents your company’s business situation; it also portrays the people behind it. What sets your enterprise apart? And how do you showcase what makes it special? The chairman’s letter should serve as a guideline. And the business profile – that is, the section concerned with selling your organization’s best attributes – shouldn’t stray too far from it. Boost your company’s brand recognition by bringing out its individuality. If you put all these principles into action, you’ll be able to convey the contents of annual reports in a more focused, effective and powerful way.</p> <h1>What channels work best for your annual report?</h1> <p>Perhaps you want to use all media for your annual report. That will, of course, involve a great deal more effort than merely publishing a printed report and a PDF version, which suffices for most companies. But if you want to do more, linking the report to digital media is the way to go. For example, you could post it on the company’s website. That’s a good option because it lets you connect with so many more people. A website also presents a far more vivid showcase for pictures and videos. The business profile could also be published as an image-building brochure.</p> <p>Let’s look at two case studies:</p> <h1><a href="http://www.hwdesign.de/en/projects/project/geschaeftsbericht_2013/#project-detail-seg">Siemens AG (created by hw. design; produced by CCS. Tirol)</a></h1> <p>The printed version comes in various languages, with further editions delivered across other channels. The online version features responsive design, downloadable PDFs, extensive collections of artworks, and interactive comparisons of key figures. In addition, the report is also published in the electronic Federal Gazette. It would normally require a tremendous amount of effort to compile versions for all these channels and variants.<br /> The Siemens annual report contains anywhere from 450 to 500 pages and goes through 50 to 80 iterations before it’s finalized. These interim versions are works in progress created as authors and editors cycle through revisions and approvals from many in-house and outside contributors. Vast amounts of data have to be shuttled here and there and kept secure everywhere. vjoon K4 has simplified and accelerated all this. What once took eight weeks without vjoon K4 can now be done in a week and a half in a highly automated workflow. What’s more, this process not only results in a printed report; it delivers digital editions and various online versions simultaneously.   All in all, it now takes 30% less time and effort to produce a cross-media report. Click here to see a video showing the <a href="http://www.vjoon.com/press-events/vjoon-tv/siemens-annual-report-produced-in-just-ten-days-with-vjoon-k4/">SIEMENS annual report</a> in the making.</p> <p>$$$$$</p> <h1><a href="https://www.21torr.com/en/">AUDI AG (created &amp; produced by BrandsOnSpeed)</a></h1> <p>The online version offers a wealth of data, cross-media apps, videos and individual PDFs. The transformation process is in full swing at Audi, as the annual report produced by vjoon client BrandsOnSpeed so vividly attests. The printed edition features a fresh look and feel born of a new design concept. Short teasers, rather than full-length stories, give the reader a quick, condensed run-down of key facts. The full stories are also posted online to make the annual report a complete package. The magazine section also features in a separately produced magazine.</p> <p>These two examples have earned top marks for their cross-media delivery in comparative reviews and studies (“<a href="http://www.ihr-geschäftsbericht.de/">ihr-geschaeftsbericht.de</a>”)</p> <h1>Does print still have a place and purpose?</h1> <p>The digital transformation may be sweeping nations, but a 2014 <a href="https://www.dirk.org/dirk_webseite/static/uploads/10%20Thesen%20zur%20Wirkung%20des%20Gech%C3%A4ftsberichts.pdf">"WirDesign" study</a> says print remains the leading medium. Companies are coming back to it for their corporate content. In the DACH region, spending in 2016 was up by around 10% from 2014, rising to €3.1 billion, according to a CMF study (<a href="http://content-marketing-forum.com/studien/cmf%e2%80%90basisstudie-v/">Content Marketing Forum</a>). Enterprises in all lines of business are rediscovering the joys of pamphlets that people can actually touch. Magazines hold weight. Quality publications leave lasting impressions that can’t be swiped aside like digital images.</p> <p>Most readers still expect to see printed annual reports done up in an attractive, clearly structured package. They appreciate the hands-on benefits of printed editions: They’re easy to read and browse, and highlighting key passages feels like an intuitive thing to do.<br /> A PDF on a website doesn’t make quite the same impression as an enticing envelope in a mailbox, and the report inside just feels more valuable. Printed matter has a heft and gravity to it. Hardcopy treats readers to a tactile experience. Reading fatigue sets in a lot earlier on screens; it takes some stamina to plough through an entire digital annual report.</p> <h1>The PDF: many possibilities with a modicum of effort</h1> <p>Even so, the PDF has its raison d’ être. Many financial and annual reports are published exclusively online as downloadable PDF files. Bookmarks, search functions and content-linked keywords make it easier for readers to find their way around long, complicated annual reports. Interactive PDFs with dynamic elements offer even more options. Annual reports are frequently offered as flip-book PDFs where the browser interface mimics the turning printed pages. This medium has the benefits of a fast-loading, 24/7 accessible digital document with a convenient keyword search. But the reader is only going to enjoy those benefits if the annual report is easy to navigate, responsive, and reader-friendly.</p> <h1>Does the annual report have to be available as an app?</h1> <p>Is the annual report in form of a mobile app merely a niche product? Like an online publication, the app displays content in a user-friendly way and factors in additional information. Unlike an online publication, it has the added advantage of enabling offline use. It also turns a collection of dry facts and figures into an interactive journey of discovery that allows users to zoom in on specific information in a way that feels more like play than work. And the numbers-heavy financial section can be optimized with user-friendly navigation.<br /><a href="https://ranking.kirchhoff.de/2013/zusammenfassung.html">A 2014 Kirchhoff-Consult study</a> found that only around 50% of annual reports are optimized for mobile devices. However, creating an app is far more complicated. The effort that goes into this should not be underestimated.</p> <h1>What’s your budget going to be?</h1> <p>Of course, you want to keep an eye on costs when you’re considering formatting options and distribution channels. A sophisticated annual report can cost over €100,000 euros. Around 28% of that goes into printing, 23% for pictures and rights, 22% on prepress, 7% for logistics, 5% on paper, and at least 3% has to be budgeted for consulting services.<br /> DAX companies spend an average of around €30,000 on their annual reports. Smaller companies’ budgets amount to some €15,000. And SDAX companies devote about €8,200 to their publications, according to a <a href="https://www.heise.de/newsticker/meldung/Online-Geschaeftsberichte-liegen-voll-im-Trend-90805.html">2003 Heise online survey</a>.</p> <p>$$$$$</p> <h1>Upshot</h1> <p>The success of an annual report hinges on its content and how well it is prepared and disseminated. Its look and feel have to be unmistakable and compelling enough to strengthen the brand. It will only gain acceptance, positive reviews and a widespread readership if the report is deemed useful. These days, even very complex annual reports such as the SIEMENS report can be produced with a reasonable amount of time and effort – given the right software and tools (such as vjoon K4).</p> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field__label">Topic</div> <div class="field__items"> <div class="field__item"><a href="/en/topic/multi_channel_publishing" hreflang="en">Multi-Channel Publishing</a></div> </div> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-inline clearfix"> <h3 class="field__label inline">Tags</h3> <ul class="links field__items"> <li><a href="/en/tags/content_strategy" hreflang="en">Content Strategy</a></li> </ul> </div> <!-- social media --> <div id="socialshare_sharing"> <div id="socialshare_sharingbuttons"> </div> </div> <div class="field field--name-field-blogentry-image-collection field--type-field-collection field--label-above"> <div class="field__label">Image Collection</div> <div class="field__items"> <div class="field__item"><a href="/en/field_collection_item/45/revisions/459/view">field_blogentry_image_collection 0</a></div> <div class="field__item"><a href="/en/field_collection_item/50/revisions/460/view">field_blogentry_image_collection 1</a></div> </div> </div> <ul class="action-links action-links-field-collection-add"><li></li></ul> Wed, 29 Nov 2017 13:41:37 +0000 dba 119 at https://blog.vjoonity.com Popular overset and notes plug-ins are available for Adobe CC 2018 https://blog.vjoonity.com/en/popular_overset_and_notes_plug_ins_are_available_for_adobe_cc_2018 <span class="field field--name-title field--type-string field--label-hidden">Popular overset and notes plug-ins are available for Adobe CC 2018</span> <div class="field field--name-field-blogentry-teaser field--type-entity-reference field--label-hidden field__item"> <article data-history-node-id="118" role="article" about="/adobe_cc_2018_vjoon_plug_ins_overset_notes" class="node node--type-teaser node--view-mode-teaser clearfix"> <header> <h2 class="node__title"> <a href="/adobe_cc_2018_vjoon_plug_ins_overset_notes" rel="bookmark"><span class="field field--name-title field--type-string field--label-hidden">Adobe CC 2018 vjoon Plug-ins Overset Notes</span> </a> </h2> <div class="node__meta"> <span> Submitted by <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/66" lang="" about="/en/user/66" typeof="schema:Person" property="schema:name" datatype="" class="username">Carsten</a></span> on <span class="field field--name-created field--type-created field--label-hidden">Mon, 11/20/2017 - 14:48</span> </span> </div> </header> <div class="node__content clearfix"> <div class="node__links"> <ul class="links inline"><li class="node-readmore"><a href="/adobe_cc_2018_vjoon_plug_ins_overset_notes" rel="tag" title="Adobe CC 2018 vjoon Plug-ins Overset Notes" hreflang="und">Read more<span class="visually-hidden"> about Adobe CC 2018 vjoon Plug-ins Overset Notes</span></a></li></ul> </div> <div class="field field--name-field-teaser-asset field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/large/public/2017-11/CC2018_Plug-ins_Teaser_1.png?itok=eSoLr19e 1x, /sites/default/files/styles/extra_large/public/2017-11/CC2018_Plug-ins_Teaser_1.png?itok=jvhQQDDX 2x" media="all and (min-width: 670px)" type="image/png"/> <source srcset="/sites/default/files/styles/medium/public/2017-11/CC2018_Plug-ins_Teaser_1.png?itok=dzdzR4ut 1x, /sites/default/files/styles/large/public/2017-11/CC2018_Plug-ins_Teaser_1.png?itok=eSoLr19e 2x" media="all and (min-width: 304px) and (max-width: 669px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/thumbnail/public/2017-11/CC2018_Plug-ins_Teaser_1.png?itok=y-2fwvEl" alt="Adobe CC 2018 vjoon Plug-ins Overset Notes" typeof="foaf:Image" /> </picture> </div> </div> </article> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/66" lang="" about="/en/user/66" typeof="schema:Person" property="schema:name" datatype="" class="username">Carsten</a></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 11/20/2017 - 11:58</span> <div class="field field--name-field-authored-date field--type-datetime field--label-hidden field__item"><time datetime="2017-11-21T12:00:00Z" class="datetime">November 21, 2017</time> </div> <div class="field field--name-field-display-name field--type-entity-reference field--label-hidden field__item">Carsten</div> <div class="field field--name-field-headline field--type-string field--label-hidden field__item">Popular overset and notes plug-ins are available for Adobe CC 2018</div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__items"> <div class="field__item"><p>As of today the convenient plug-ins vjoon Overset Manager and vjoon Notes Manager are available for the newest InDesign and InCopy version CC 2018. Both products support editors and content writers in many ways to collaborate more efficiently with their teams.</p> <p>The vjoon Overset Manager plug-in for Adobe InDesign and Adobe InCopy gives you complete control over text length and text overset, enabling you to count, display, edit and print overset text. It increases production security by warning you if the document contains overset when you print or export a file. vjoon Overset Manager is the ideal tool for everybody dealing with text-intensive files on a regular basis. With vjoon Overset Manager, you can see at a glance if a file contains overset and which text threads are affected. And you can show or hide overset frames for the selected text flow or all text flows on the page.</p> <p>The vjoon Notes Manager plug-in will totally change the way you work with inline notes in Adobe InDesign and Adobe InCopy. Editorial staff will communicate more efficiently using notes, as displaying and navigating notes is made easier and faster. vjoon Notes Manager lets you overview, sort and filter all or selected notes in one document at a glance. It enables you to work with notes in a more efficient way. The plug-in is working hand in hand with the standard notes feature of Adobe InDesign and InCopy.</p> <p><a href="http://www.vjoon.com/products/try-out-download/" target="_blank"><strong>Try out the new plug-ins 30 days for free right here.</strong></a></p> <p>vjoon Overset Manager and vjoon Notes Manager are also available for CS6, CC 2014, CC 2015 and CC 2017.</p> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field__label">Topic</div> <div class="field__items"> <div class="field__item"><a href="/en/topic/multi_channel_publishing" hreflang="en">Multi-Channel Publishing</a></div> </div> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-inline clearfix"> <h3 class="field__label inline">Tags</h3> <ul class="links field__items"> <li><a href="/en/tags/content" hreflang="en">Content</a></li> <li><a href="/en/tags/innovation" hreflang="en">Innovation</a></li> </ul> </div> <!-- social media --> <div id="socialshare_sharing"> <div id="socialshare_sharingbuttons"> </div> </div> <ul class="action-links action-links-field-collection-add"><li></li></ul> Mon, 20 Nov 2017 10:58:49 +0000 Carsten 116 at https://blog.vjoonity.com Die dmexco – Pures Marketing https://blog.vjoonity.com/de/die_dmexco_pures_marketing <span class="field field--name-title field--type-string field--label-hidden">dmexco – Pure Marketing</span> <div class="field field--name-field-blogentry-teaser field--type-entity-reference field--label-hidden field__item"> <article data-history-node-id="114" role="article" about="/dmexco_2017_stage_conferencehall" class="node node--type-teaser node--view-mode-teaser clearfix"> <header> <h2 class="node__title"> <a href="/dmexco_2017_stage_conferencehall" rel="bookmark"><span class="field field--name-title field--type-string field--label-hidden">dmexco 2017 Stage ConferenceHall</span> </a> </h2> <div class="node__meta"> <span> Submitted by <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/66" lang="" about="/en/user/66" typeof="schema:Person" property="schema:name" datatype="" class="username">Carsten</a></span> on <span class="field field--name-created field--type-created field--label-hidden">Mon, 10/09/2017 - 14:06</span> </span> </div> </header> <div class="node__content clearfix"> <div class="node__links"> <ul class="links inline"><li class="node-readmore"><a href="/dmexco_2017_stage_conferencehall" rel="tag" title="dmexco 2017 Stage ConferenceHall" hreflang="und">Read more<span class="visually-hidden"> about dmexco 2017 Stage ConferenceHall</span></a></li></ul> </div> <div class="field field--name-field-teaser-asset field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/large/public/2017-10/dmexco2017_Stage_ConferenceHall.png?itok=1BFRdQQb 1x, /sites/default/files/styles/extra_large/public/2017-10/dmexco2017_Stage_ConferenceHall.png?itok=R1lBLyfK 2x" media="all and (min-width: 670px)" type="image/png"/> <source srcset="/sites/default/files/styles/medium/public/2017-10/dmexco2017_Stage_ConferenceHall.png?itok=mMP51eZK 1x, /sites/default/files/styles/large/public/2017-10/dmexco2017_Stage_ConferenceHall.png?itok=1BFRdQQb 2x" media="all and (min-width: 304px) and (max-width: 669px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/thumbnail/public/2017-10/dmexco2017_Stage_ConferenceHall.png?itok=OdjwMi6S" alt="dmexco 2017 Conference Hall" typeof="foaf:Image" /> </picture> </div> </div> </article> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/66" lang="" about="/en/user/66" typeof="schema:Person" property="schema:name" datatype="" class="username">Carsten</a></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 10/04/2017 - 16:35</span> <div class="field field--name-field-authored-date field--type-datetime field--label-hidden field__item"><time datetime="2017-10-09T12:00:00Z" class="datetime">October 09, 2017</time> </div> <div class="field field--name-field-display-name field--type-entity-reference field--label-hidden field__item">Carsten</div> <div class="field field--name-field-headline field--type-string field--label-hidden field__item">dmexco – Pure Marketing</div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__items"> <div class="field__item"><p>Europe’s premier digital marketing conference and trade fair, <a href="http://dmexco.com" target="_blank">dmexco</a>, took place in Cologne on September 13 and 14. It’s a microcosm of the digital transformation—the digital economy’s entire value chain squeezed into one space for all to see. The mind boggles at the sheer volume of information presented in dmexco’s many workshops, discussions and lectures. Some 1,100 exhibitors from 39 countries certainly had a lot to share. And a parade of influential speakers such as Facebook COO Sheryl Sandberg, Twitter CEO Jack Dorsey and Philipp Welte, a member of Hubert Burda Media’s management board, had a lot to say in the venue’s jam-packed auditoriums.</p> <p>Despite the carping from vocal critics in the run-up to the event, some <a href="http://dmexco.com/press_releases/#/pressreleases/a-focus-on-quality-dmexco-2017-intensifies-pure-business-2148483" target="_blank">40,700 visitors</a> made their way to Cologne on the banks of the Rhine River. The turnout underscores dmexco’s international acclaim: More than 40% of visitors and 50% of exhibitors hailed from abroad in 2016. Granted, visitor numbers were down from 2016, but the fact that this year’s show was the first to charge admission may have had a little to do with that. On the upside, the consensus among the organizer’s crew and most exhibitors was that the paywall had the positive effect of attracting a more professional crowd.</p> <p><b>The megatrends in marketing</b></p> <p>The same mantra was to be heard echoing throughout the conference and trade fair: If they want more efficient business processes, marketers, sales reps, product developers and customer service people have to start thinking beyond the boundaries of their silos. Technology is merely a means to support concepts and strategies that enable companies to gain a holistic understanding of the customer. Artificial intelligence (AI), the Internet of Things (IoT), virtual reality (VR) and automation are the marketing megatrends these days. Much of it may still sound like science fiction, but some of it has already been put into practice in applications and solutions. This is why vjoon, represented by its partner <a href="http://www.energy-net.de" target="_blank">Energy Net</a>, was a first-time exhibitor this year. Energy Net set up shop in hall 7, alongside the likes of SAP, Intershop and Arvato Bertelsmann.</p> <p>$$$$$</p> <p>The drive to optimize the workflows that create content is nothing new, of course. However, many marketing managers are only now beginning to realize the potential of automated processes and database-driven content creation. And that is the domain of systems like <a href="http://www.vjoon.com/products/how-it-works/" target="_blank">vjoon K4</a>. If the reaction of visitors to the booth is anything to go by, they were deeply impressed with vjoon K4’s capacity to make working life so much easier for people who collaborate in and across teams to create and <a href="http://www.vjoon.com/products/easy-approval-management/" target="_blank">approve content</a> for publication.</p> <p><b>Secondary observations and thoughts on why it pays to visit dmexco</b></p> <p>The ubiquitous long lines were also quite impressive. Lines may be inevitable wherever an event attracts crowds, but joining the epic queue in front of the Debate Hall was an option only for those with much time to spare and no commitments on the calendar. Food and beverages were pricey; the wait was long. And time definitely did not fly while waiting for one’s turn to answer nature’s call. Of course, nobody stood in line for wifi service—it was so rarely available that waiting would have been pointless.</p> <p>That said, if what you do for a living has anything at all to do with marketing, dmexco has to be a can’t-miss event for you. It lives up to its billing as the “industry’s class reunion”. Yes, you will be confronted with the usual avalanche of buzz words, the occasional poseur-pundit, and hype so exaggerated that it borders on the hysterical. But the many fascinating lectures, discussions and workshops are very cool, as is a lot of the tech-talk and innovation on display. And that more than makes up for all the hot air. </p> <p>dmexco offers plenty of inspiration to take back to your workplace. And with a little critical distance, you will be able to distinguish the helpful from the hype and cherry-pick what works for you. Some critics griped that the fair neglected domestic topics. There may be some merit to that, but a major international conference simply can’t do without luminaries like Sheryl Sandberg and Jack Dorsey on its marquee.</p> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field__label">Topic</div> <div class="field__items"> <div class="field__item"><a href="/en/topic/content_marketing" hreflang="en">Content Marketing</a></div> </div> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-inline clearfix"> <h3 class="field__label inline">Tags</h3> <ul class="links field__items"> <li><a href="/en/tags/event" hreflang="en">Event</a></li> </ul> </div> <!-- social media --> <div id="socialshare_sharing"> <div id="socialshare_sharingbuttons"> </div> </div> <div class="field field--name-field-blogentry-image-collection field--type-field-collection field--label-above"> <div class="field__label">Image Collection</div> <div class="field__items"> <div class="field__item"><a href="/en/field_collection_item/43">field_blogentry_image_collection 0</a> </div> </div> </div> <ul class="action-links action-links-field-collection-add"><li></li></ul> Wed, 04 Oct 2017 13:41:27 +0000 Carsten 113 at https://blog.vjoonity.com Immer am Ball bleiben mit den neuesten Trends - AM&P 2017 https://blog.vjoonity.com/de/immer_am_ball_bleiben_mit_den_neuesten_trends_amp_2017 <span class="field field--name-title field--type-string field--label-hidden">Keep always up-to-date about the latest trends – AM&amp;P 2017</span> <div class="field field--name-field-blogentry-teaser field--type-entity-reference field--label-hidden field__item"> <article data-history-node-id="107" role="article" lang="de" about="/de/amp_2017" class="node node--type-teaser node--view-mode-teaser clearfix"> <header> <h2 class="node__title"> <a href="/de/amp_2017" rel="bookmark"><span class="field field--name-title field--type-string field--label-hidden">AMP 2017</span> </a> </h2> <div class="node__meta"> <span> Submitted by <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/182" lang="" about="/en/user/182" typeof="schema:Person" property="schema:name" datatype="" class="username">dba</a></span> on <span class="field field--name-created field--type-created field--label-hidden">Wed, 08/02/2017 - 16:21</span> </span> </div> </header> <div class="node__content clearfix"> <div class="node__links"> <ul class="links inline"><li class="node-readmore"><a href="/de/amp_2017" rel="tag" title="AMP 2017" hreflang="de">Read more<span class="visually-hidden"> about AMP 2017</span></a></li></ul> </div> <div class="field field--name-field-teaser-asset field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/large/public/2017-08/AMP_Teaser_17-06-29.png?itok=E0lgiFrB 1x, /sites/default/files/styles/extra_large/public/2017-08/AMP_Teaser_17-06-29.png?itok=Ge3u1oSs 2x" media="all and (min-width: 670px)" type="image/png"/> <source srcset="/sites/default/files/styles/medium/public/2017-08/AMP_Teaser_17-06-29.png?itok=61V_dA62 1x, /sites/default/files/styles/large/public/2017-08/AMP_Teaser_17-06-29.png?itok=E0lgiFrB 2x" media="all and (min-width: 304px) and (max-width: 669px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/thumbnail/public/2017-08/AMP_Teaser_17-06-29.png?itok=JD7_RcF_" alt="Teaser AMP" typeof="foaf:Image" /> </picture> </div> </div> </article> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/182" lang="" about="/en/user/182" typeof="schema:Person" property="schema:name" datatype="" class="username">dba</a></span> <span class="field field--name-created field--type-created field--label-hidden">Thu, 08/03/2017 - 10:30</span> <div class="field field--name-field-authored-date field--type-datetime field--label-hidden field__item"><time datetime="2017-08-02T12:00:00Z" class="datetime">August 02, 2017</time> </div> <div class="field field--name-field-display-name field--type-entity-reference field--label-hidden field__item">Doritt</div> <div class="field field--name-field-headline field--type-string field--label-hidden field__item">Keep always up-to-date about the latest trends – AM&amp;P 2017</div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__items"> <div class="field__item"><p>Together with our partners <a href="http://www.dpci.com/">DPCI</a> and <a href="http://www.fluxconsulting.com/">Flux Consulting</a> we met a lot of interesting people in Washington at <a href="http://associationmediaandpublishing.org/">AM&amp;P 2017</a>, the annual meeting of the Association of Media &amp; Publishing. Around 200 leaders from premiere associations across the country joined the AMP17 event and listened to speakers about new communication trends and marketing techniques of today and tomorrow. The lecturers talked about how to write appealing headlines, using plain language, creating data-driven associations and the effective use of Twitter and other social media. In addition to the discussions and presentations of the conference, it’s an attendee survey by Unleashed Technologies that provides interesting insights into the major topics and issues of the associations:</p> <h2>Survey</h2> <p><strong>$$$$$</strong></p> <p>The survey showed that 59% of the attendees consider their organization’s content to be “above average” or “exceptional” (compared to 60% at AMP16). But, with an increasing focus on the importance of content  in the association world, it is not surprising that the attendees feel confident with the quality of the content they are creating for their members. And the associations will continue to invest time, resources, and skills to ensure quality content synonymous with their organisation.</p> <p>Nearly 40% of the attendees responded that their organization’s content resonates with their members because they consider it as a trusted resource. When asked what aspect of their organization’s website they would like to improve most, content once again proved king as 47% of attendees responded that updating their site’s content quickly and easily is a current pain point. This result speaks directly to the importance of leveraging a powerful content management system. This ensures that association publishing teams can rapidly generate, publish, update, and distribute content.</p> <p>This survey of <a href="https://www.unleashed-technologies.com/">Unleashed Technologies</a> again points out that it becomes more and more important to include modern publishing systems and to publish over various off- and online media channels. By digitally publishing content on these various channels, you allow your message to reach a much broader audience and thus can increase your message’s frequency and effectiveness.</p> <h2>Association Media &amp; Publishing</h2> <p><a href="http://associationmediaandpublishing.org/">Association Media &amp; Publishing</a> is an organization dedicated to the needs of print and digital publishers. AM&amp;P serves association business operations executives, communication professionals, designers, editors, and content creators, and the media they create.</p> <p> </p> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field__label">Topic</div> <div class="field__items"> <div class="field__item"><a href="/en/topic/content_marketing" hreflang="en">Content Marketing</a></div> </div> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-inline clearfix"> <h3 class="field__label inline">Tags</h3> <ul class="links field__items"> <li><a href="/en/tags/event" hreflang="en">Event</a></li> </ul> </div> <!-- social media --> <div id="socialshare_sharing"> <div id="socialshare_sharingbuttons"> </div> </div> <div class="field field--name-field-blogentry-image-collection field--type-field-collection field--label-above"> <div class="field__label">Image Collection</div> <div class="field__items"> <div class="field__item"><a href="/en/field_collection_item/41">field_blogentry_image_collection 0</a> </div> <div class="field__item"><a href="/en/field_collection_item/42">field_blogentry_image_collection 1</a> </div> </div> </div> <ul class="action-links action-links-field-collection-add"><li></li></ul> Wed, 02 Aug 2017 14:00:21 +0000 dba 106 at https://blog.vjoonity.com Interview mit Twixl & vjoon: Entwicklungen im Mobile Publishing https://blog.vjoonity.com/de/interview_mit_twixl_vjoon_entwicklungen_im_mobile_publishing <span class="field field--name-title field--type-string field--label-hidden">Q&amp;A: Twixl &amp; vjoon - Developments in mobile publishing</span> <div class="field field--name-field-blogentry-teaser field--type-entity-reference field--label-hidden field__item"> <article data-history-node-id="110" role="article" about="/vjoon_to_twixl_team_collaboration" class="node node--type-teaser node--view-mode-teaser clearfix"> <header> <h2 class="node__title"> <a href="/vjoon_to_twixl_team_collaboration" rel="bookmark"><span class="field field--name-title field--type-string field--label-hidden">vjoon to Twixl Team Collaboration</span> </a> </h2> <div class="node__meta"> <span> Submitted by <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/66" lang="" about="/en/user/66" typeof="schema:Person" property="schema:name" datatype="" class="username">Carsten</a></span> on <span class="field field--name-created field--type-created field--label-hidden">Mon, 08/14/2017 - 11:41</span> </span> </div> </header> <div class="node__content clearfix"> <div class="node__links"> <ul class="links inline"><li class="node-readmore"><a href="/vjoon_to_twixl_team_collaboration" rel="tag" title="vjoon to Twixl Team Collaboration" hreflang="und">Read more<span class="visually-hidden"> about vjoon to Twixl Team Collaboration</span></a></li></ul> </div> <div class="field field--name-field-teaser-asset field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/large/public/2017-08/vjoon2twixl_Teaser2017.png?itok=XdKAAGmt 1x, /sites/default/files/styles/extra_large/public/2017-08/vjoon2twixl_Teaser2017.png?itok=IzzWFbH3 2x" media="all and (min-width: 670px)" type="image/png"/> <source srcset="/sites/default/files/styles/medium/public/2017-08/vjoon2twixl_Teaser2017.png?itok=4ywYNBcn 1x, /sites/default/files/styles/large/public/2017-08/vjoon2twixl_Teaser2017.png?itok=XdKAAGmt 2x" media="all and (min-width: 304px) and (max-width: 669px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/thumbnail/public/2017-08/vjoon2twixl_Teaser2017.png?itok=IyaoUkQa" alt="vjoon to Twixl" typeof="foaf:Image" /> </picture> </div> </div> </article> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/68" lang="" about="/en/user/68" typeof="schema:Person" property="schema:name" datatype="" class="username">Christian</a></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 07/25/2017 - 16:02</span> <div class="field field--name-field-authored-date field--type-datetime field--label-hidden field__item"><time datetime="2017-07-25T12:00:00Z" class="datetime">July 25, 2017</time> </div> <div class="field field--name-field-display-name field--type-entity-reference field--label-hidden field__item">Christian</div> <div class="field field--name-field-headline field--type-string field--label-hidden field__item">Q&amp;A: Twixl &amp; vjoon – Developments in mobile publishing</div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__items"> <div class="field__item"><p>Mobile publishing is changing so fast, it’s a challenge for publishers to keep up. Holger Kraemer of vjoon and Twixl’s Laurent Gerniers, both experts in mobile strategies, look at some of the key decisions publishers need to make.</p> <p><strong>Q: Mobile apps have been around for some time now; much has changed. What’s the current state of play?</strong><br /> A (Holger/ vjoon): Digital editions have long been a focus for publishers, however, with the rise of smartphones, new possibilities to enrich content have presented themselves, especially for apps. To achieve that, publishers have had to partially reorganise their offerings or even switch to new production paradigms, like ‘digital first’.<br /> That the customer of tomorrow is reached via mobile has been well understood by many publishers and they have adapted accordingly. We see that readers expect more and more exclusive content on mobile devices. Video is becoming increasingly important but it’s complex and costly to produce. Communication and marketing departments also want to reach their target groups via mobile channels and are looking for strategic solutions to bring their annual reports or customer magazines simply and efficiently to mobile devices. In our experience, automation can help to implement and streamline complex, ambitious projects to enrich content, thereby greatly reducing the pressure on staff time.<br />  <br /><strong>Q: What are the biggest questions publishers face in producing mobile editions?</strong><br /> A (Holger/ vjoon): The big choice is: pixel-perfect design vs universal templated layouts via HTML. Both approaches have their advantages and disadvantages. Many publishers will operate on a case-by-case basis. New technologies are driving higher expectations; whether they can meet those expectations remains to be seen. Some of our major customers are working with InDesign because they have many years experience working that way and have accumulated a lot of expertise in this area. They have great passion for detail. Equally important is that these companies have existing workflows and well-balanced revenue models, which they will not discard lightly for what they see as still unproven technology. But as said above, it is a case-by-case decision. Certainly, it makes sense to push content for recurring layouts (eg. newspapers) into HTML templates. As already mentioned, readers expect exclusive content if they are buying a digital edition for mobile devices. In order to achieve this creative excellence, new teams have to be formed. Maybe you need an extra video professional? For cost-efficient production, these teams must then integrate with existing workflows in a lean way. Collaboration is critical. Here, a lot of work can be done via automation which enables new ways of content production and to accelerate the time to market. Looking at how disruptive technologies affect our daily lives, publishers are well advised to keep their systems “open” for new technologies. Every cross-media publishing platform should be able to integrate new technologies in the future. So, you should ask yourself to what extent do your existing productive processes allow for the easy integration of third party systems? Another question regards the monetisation of mobile editions, which can be problematic, especially when the costs of mobile content creation are not clearly defined at the beginning. Revenue models must then be adapted or production cost lowered, often to the detriment of content quality. At this point, I usually recommend publishers save time and money through automation. Money saved can then be invested in mobile content.</p> <p>$$$$$        </p> <p>          <br /><strong>Q: Do you recommend publishers developing their apps in-house or buying out-of-the box enterprise solutions?</strong><br /> A (Laurent/ Twixl): If you develop it yourself, you will probably get exactly what you want, at least that’s the goal, but at what cost and how long will it take you to get there? Not only will you have the initial development costs, but also the costs for the infrastructure and yearly maintenance, not to mention the internal project management costs.<br /> A mobile publishing solution consists of different parts. It allows you to:</p> <ul><li>create enriched content</li> <li>create an app that can read that content</li> <li>determine the look and feel of your app, sell content through the app stores and manage who gets access to which content</li> <li>distribute your content worldwide</li> <li>manage your content</li> <li>gather analytic information</li> </ul><p>Today, different specialised mobile publishing solutions are available on the market that offer a vast variety of features and functionalities at an affordable price tag. They offer those services under a subscription model at a fraction of the price you’ll need to pay for custom development. These solutions are not new, and have been on the market since the early days of mobile publishing. They have evolved based on customer feedback over the last six or seven years, so they offer most if not all of the features publishers may need. The most common argument for custom development is the need for a very specific feature. To be successful, any out-of-the-box solution needs to be open and flexible. There again, most solutions make it possible to integrate content and functionality through HTML. These solutions also integrate with external content coming from an editorial system or a CMS, or from an RSS feed. Even if this may sometimes require some custom development, it will still be more cost-effective than a fully custom developed app. My advice would be to buy experience and still have the option to customise.<br />  <br /><strong>Q: What advice would you give publishers to help them assess their mobile situation?</strong><br /> A (Holger/ vjoon): I would recommend a three-point plan:</p> <ol><li>Publishers and corporates should develop a digital strategy that fits their needs; better to do this today, rather than put it off until tomorrow.</li> <li>Pay attention to how new processes can be implemented within existing production processes.</li> <li>Lean production saves money and automated processes can give you a business advantage! The money and time you are saving can be reinvested in exclusive mobile content.</li> </ol><p> </p> <p>Watch the <strong><a href="http://www.vjoon.com/products/server-platform-modules/k4-integration-for-digital-publishing/" target="_blank">video on vjoon.tv</a> </strong>to learn more about vjoon K4 integrated with Twixl Publisher.</p> <p> </p> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field__label">Topic</div> <div class="field__items"> <div class="field__item"><a href="/en/topic/multi_channel_publishing" hreflang="en">Multi-Channel Publishing</a></div> <div class="field__item"><a href="/en/topic/collaboration" hreflang="en">Collaboration</a></div> </div> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-inline clearfix"> <h3 class="field__label inline">Tags</h3> <ul class="links field__items"> <li><a href="/en/tags/content_strategy" hreflang="en">Content Strategy</a></li> <li><a href="/en/tags/innovation" hreflang="en">Innovation</a></li> <li><a href="/en/tags/lean" hreflang="en">Lean</a></li> </ul> </div> <!-- social media --> <div id="socialshare_sharing"> <div id="socialshare_sharingbuttons"> </div> </div> <div class="field field--name-field-blogentry-image-collection field--type-field-collection field--label-above"> <div class="field__label">Image Collection</div> <div class="field__items"> <div class="field__item"><a href="/en/field_collection_item/38">field_blogentry_image_collection 0</a> </div> </div> </div> <ul class="action-links action-links-field-collection-add"><li></li></ul> Tue, 25 Jul 2017 13:41:00 +0000 Christian 100 at https://blog.vjoonity.com Content Marketing: „It’s the Relationship That Matters“ – A Look Back at the 2017 BCM Congress https://blog.vjoonity.com/en/content_marketing_its_the_relationship_that_matters_a_look_back_at_the_2017_bcm_congress <span class="field field--name-title field--type-string field--label-hidden">Content Marketing: „It’s the Relationship That Matters“ – A Look Back at the 2017 BCM Congress</span> <div class="field field--name-field-blogentry-teaser field--type-entity-reference field--label-hidden field__item"> <article data-history-node-id="98" role="article" about="/event_bcm_2017_audience_content_marketing" class="node node--type-teaser node--view-mode-teaser clearfix"> <header> <h2 class="node__title"> <a href="/event_bcm_2017_audience_content_marketing" rel="bookmark"><span class="field field--name-title field--type-string field--label-hidden">Event BCM 2017 Audience Content Marketing</span> </a> </h2> <div class="node__meta"> <span> Submitted by <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/182" lang="" about="/en/user/182" typeof="schema:Person" property="schema:name" datatype="" class="username">dba</a></span> on <span class="field field--name-created field--type-created field--label-hidden">Tue, 07/18/2017 - 16:52</span> </span> </div> </header> <div class="node__content clearfix"> <div class="node__links"> <ul class="links inline"><li class="node-readmore"><a href="/event_bcm_2017_audience_content_marketing" rel="tag" title="Event BCM 2017 Audience Content Marketing" hreflang="und">Read more<span class="visually-hidden"> about Event BCM 2017 Audience Content Marketing</span></a></li></ul> </div> <div class="field field--name-field-teaser-asset field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/large/public/2017-07/BCM-Halle.png?itok=md0UUygP 1x, /sites/default/files/styles/extra_large/public/2017-07/BCM-Halle.png?itok=_-CHi_Kl 2x" media="all and (min-width: 670px)" type="image/png"/> <source srcset="/sites/default/files/styles/medium/public/2017-07/BCM-Halle.png?itok=jmk3jERg 1x, /sites/default/files/styles/large/public/2017-07/BCM-Halle.png?itok=md0UUygP 2x" media="all and (min-width: 304px) and (max-width: 669px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/thumbnail/public/2017-07/BCM-Halle.png?itok=pDgguXkY" alt="Content Marketing BCM 2017" typeof="foaf:Image" /> </picture> </div> </div> </article> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/182" lang="" about="/en/user/182" typeof="schema:Person" property="schema:name" datatype="" class="username">dba</a></span> <span class="field field--name-created field--type-created field--label-hidden">Tue, 07/18/2017 - 16:21</span> <div class="field field--name-field-authored-date field--type-datetime field--label-hidden field__item"><time datetime="2017-07-18T12:00:00Z" class="datetime">July 18, 2017</time> </div> <div class="field field--name-field-display-name field--type-entity-reference field--label-hidden field__item">Doritt</div> <div class="field field--name-field-headline field--type-string field--label-hidden field__item">Content Marketing: „It’s the Relationship That Matters“ – A Look Back at the 2017 BCM Congress</div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__items"> <div class="field__item"><p>When the content marketing community met at the international Best of Content Marketing Congress (<a href="http://best-of-content-marketing.com/">BCM</a>) in Berlin on June 29, its fifteenth edition proved to be yet another banner event. We have long been a sponsor, and our partner <a href="http://www.snap.de/">SNAP Innovation</a> was on hand to represent us at Europe‘s leading content marketing congress and awards ceremony.</p> <p>In recent years, the congress has entrenched its position as the go-to international content marketing marketing event in the Germanophone region. Many brand-name companies and agencies from at home and abroad heeded its call. Opportunities to meet, greet and network with peers were certainly plentiful. Content experts from around the world shared their thoughts, exploring intriguing topics in presentations and panel discussions.</p> <p>Hans-Christian Schwingen, Head of Brand Strategy and Marketing Communication at Deutsche Telekom, talked about Brand Transformation in the Digital Age, while Dr. Christoph Schneider, Managing Director of Amazon Video Germany, offered his insights into Successful Content Distribution.</p> <h2>Is Digital Content still the King?</h2> <p><strong>$$$$$</strong></p> <p>Is content marketing even compatible with independent journalism? Isn’t hypocrisy, and not content marketing, that is destroying journalism? Is digital content more valuable than printed content these days? These and other hot issues sparked heated debated in the moderated panel discussion.</p> <p>Content May Be King. Distribution May Be Queen. But It’s the Relationship That Matters – Jeremy Abbett, formerly a Google Creative Evangelist in London, picked up on a few buzzwords to voice his thoughts on the importance of making a connection.</p> <p>The tough task of mastering the technical challenges of content marketing also featured prominently on the agenda. Our man on the scene Paul Hörbelt of <a href="http://www.snap.de/">SNAP Innovation</a> was impressed with the presentations, particularly the lecture on Content Marketing in the US: Truths and Myths. Georgine Anton, President of MXM (Meredith Xcelerated Marketing), made the strong point that IT investments in state-of-the-art systems are becoming more and more important to companies with advancing digitalization.</p> <p>This year’s awards contest attracted more than 250 companies and agencies, which submitted over 700 entries. In the past, contestants had entered mainly customer magazines into the competition. This time around, half the entries consisted of printed media such as magazines, books and financial reports, with the other half being digital content. Entries were judged for impact and quality of content.</p> <p>Awards come in various categories. Our client C3 Creative Code and Content came away with several Reporting, Magazine and Special Awards for Allianz’s 1890, Robert Bosch’s Bosch-Zünder and the Bundeswehr’s Y magazines, while muehlhausmoers took home the coveted trophy for the 2016 Global Hunger Index, an annual report published by Welthungerhilfe.</p> <p>Audi AG’s annual report, created by <a href="http://brandsonspeed.com/de/start/">BrandsOnSpeed</a>, was inducted into the Hall of Fame for publications that have at least three Gold Awards to their credit.</p> <p><strong>$$$$$</strong></p> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field__label">Topic</div> <div class="field__items"> <div class="field__item"><a href="/en/topic/content_marketing" hreflang="en">Content Marketing</a></div> </div> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-inline clearfix"> <h3 class="field__label inline">Tags</h3> <ul class="links field__items"> <li><a href="/en/tags/event" hreflang="en">Event</a></li> </ul> </div> <!-- social media --> <div id="socialshare_sharing"> <div id="socialshare_sharingbuttons"> </div> </div> <div class="field field--name-field-blogentry-image-collection field--type-field-collection field--label-above"> <div class="field__label">Image Collection</div> <div class="field__items"> <div class="field__item"><a href="/en/field_collection_item/34/revisions/365/view">field_blogentry_image_collection 0</a></div> <div class="field__item"><a href="/en/field_collection_item/39">field_blogentry_image_collection 1</a> </div> </div> </div> <ul class="action-links action-links-field-collection-add"><li></li></ul> Tue, 18 Jul 2017 14:21:34 +0000 dba 97 at https://blog.vjoonity.com Twixl-Integration, SSO, Cloud Management: Feature enhancements in vjoon K4 https://blog.vjoonity.com/en/twixl_integration_sso_cloud_management_feature_enhancements_in_vjoon_k4 <span class="field field--name-title field--type-string field--label-hidden">Twixl-Integration, SSO, Cloud Management: Feature enhancements in vjoon K4</span> <div class="field field--name-field-blogentry-teaser field--type-entity-reference field--label-hidden field__item"> <article data-history-node-id="95" role="article" about="/twixl_tablet_analytics_stoppuhr" class="node node--type-teaser node--view-mode-teaser clearfix"> <header> <h2 class="node__title"> <a href="/twixl_tablet_analytics_stoppuhr" rel="bookmark"><span class="field field--name-title field--type-string field--label-hidden">Twixl Tablet Analytics Stoppuhr</span> </a> </h2> <div class="node__meta"> <span> Submitted by <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/66" lang="" about="/en/user/66" typeof="schema:Person" property="schema:name" datatype="" class="username">Carsten</a></span> on <span class="field field--name-created field--type-created field--label-hidden">Wed, 03/29/2017 - 13:38</span> </span> </div> </header> <div class="node__content clearfix"> <div class="node__links"> <ul class="links inline"><li class="node-readmore"><a href="/twixl_tablet_analytics_stoppuhr" rel="tag" title="Twixl Tablet Analytics Stoppuhr" hreflang="und">Read more<span class="visually-hidden"> about Twixl Tablet Analytics Stoppuhr</span></a></li></ul> </div> <div class="field field--name-field-teaser-asset field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/large/public/2017-03/vjoonK4_v7R3_Twixl.png?itok=mb4AyYMy 1x, /sites/default/files/styles/extra_large/public/2017-03/vjoonK4_v7R3_Twixl.png?itok=BwEwXCOR 2x" media="all and (min-width: 670px)" type="image/png"/> <source srcset="/sites/default/files/styles/medium/public/2017-03/vjoonK4_v7R3_Twixl.png?itok=4uVeidv8 1x, /sites/default/files/styles/large/public/2017-03/vjoonK4_v7R3_Twixl.png?itok=mb4AyYMy 2x" media="all and (min-width: 304px) and (max-width: 669px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/thumbnail/public/2017-03/vjoonK4_v7R3_Twixl.png?itok=dmCeEG1m" alt="High-quality Mobile Apps" typeof="foaf:Image" /> </picture> </div> </div> </article> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/66" lang="" about="/en/user/66" typeof="schema:Person" property="schema:name" datatype="" class="username">Carsten</a></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 03/29/2017 - 13:40</span> <div class="field field--name-field-authored-date field--type-datetime field--label-hidden field__item"><time datetime="2017-03-29T12:00:00Z" class="datetime">March 29, 2017</time> </div> <div class="field field--name-field-display-name field--type-entity-reference field--label-hidden field__item">Carsten</div> <div class="field field--name-field-headline field--type-string field--label-hidden field__item">Twixl-Integration, SSO, Cloud Management: Feature enhancements in vjoon K4</div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__items"> <div class="field__item"><p>Agile software development enables you, amongst others, to improve large features more quickly and make these enhancements available to customers in much shorter intervals. A good example of this provides the current release of vjoon K4 version 7 R3. Compared to its first presentation in September 2016, the integration with Twixl Publisher has been optimized, enabling content marketers and publishers to edit and publish their content in one professional, highly automated environment centered on vjoon K4. Other examples are the integration with single sign-on and enhancements for vjoon Storage Engine.</p> <p><strong>High-quality mobile apps for Twixl Publisher</strong></p> <p>Readers want premium-quality content. They don’t like to comprise simply because it is delivered to a smartphone or tablet. And they want their reading material to be enriched with videos, galleries and other interactive features. Compelling visuals and high-resolution images are expected on every device. vjoon K4 helps streamline and automate content publishing without adversely affecting the quality of the presentation. Its lean publishing capabilities allow content marketers and publishers to port their designed content via Twixl Publisher to mobile apps―quickly, easily, in rich detail and in the proper resolution. What’s more, vjoon K4 paired with the Twixl solution can make the publishing process even more robust and reliable. For example, the user could opt to integrate Extensis<sup>®</sup> Universal Type Server<sup>®</sup> to add powerful font management capability to the toolset.</p> <p>Find more informationen and a video about vjoon K4 and Twixl Publisher <a href="http://www.vjoon.com/products/server-platform-modules/k4-integration-for-digital-publishing/?pk_campaign=NL_2-2017&amp;pk_kwd=twixl_EN">here</a>.<br /> Read more about font management in vjoon K4 <a href="http://www.vjoon.com/products/server-platform-modules/k4-integration-with-extensis-uts-font-management/?pk_campaign=NL_2-2017&amp;pk_kwd=UTS_EN">here</a>.</p> <p><strong>Secure login with SSO</strong></p> <p>Users seeking even more convenient access to vjoon K4 multichannel publishing platform may enable single sign-on for the various vjoon K4 modules. With SSO, one authentication per session with the password and name is all it takes to access all resources. vjoon K4 takes care of the rest with an encrypted login performed in the background on a central server. K4 Overview, K4 Approval Manager and any other module configured in the system may then be launched without having to log in again. Using a single strong password rather than several weak passwords saves time and enhances overall security.</p> <p>Learn more about single sign-on <a href="http://www.gartner.com/it-glossary/sso-single-sign-on">here</a>.</p> <p><strong>Higher performance with new cloud data centers</strong></p> <p>This version of vjoon K4 also optimizes data management in the Amazon Cloud. A key advantage of this cloud service is that Amazon is constantly adding new data centers, especially in hubs of commerce and industry, to meet growing demand for cloud services, cut latency and boost performance. With vjoon Storage Engine and Amazon S3, customers can access the data center that best suits their needs whenever they wish. With this new release, it is even easier to react on Amazon’s growing network of data centers to enjoy even better performance in the cloud.</p> <p>Find more informationen and a video about vjoon Storage Engine <a href="http://www.vjoon.com/products/how-vjoon-storage-engine-works/?pk_campaign=NL_2-2017&amp;pk_kwd=se_EN">here</a>.<br /> Read more about Amazon Web Services <a href="https://aws.amazon.com">here</a>.</p> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field__label">Topic</div> <div class="field__items"> <div class="field__item"><a href="/en/topic/multi_channel_publishing" hreflang="en">Multi-Channel Publishing</a></div> </div> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-inline clearfix"> <h3 class="field__label inline">Tags</h3> <ul class="links field__items"> <li><a href="/en/tags/content" hreflang="en">Content</a></li> <li><a href="/en/tags/lean" hreflang="en">Lean</a></li> </ul> </div> <!-- social media --> <div id="socialshare_sharing"> <div id="socialshare_sharingbuttons"> </div> </div> <ul class="action-links action-links-field-collection-add"><li></li></ul> Wed, 29 Mar 2017 11:40:23 +0000 Carsten 96 at https://blog.vjoonity.com „La Presse au Futur“ in Paris – ein Rückblick. https://blog.vjoonity.com/de/la_presse_au_futur_in_paris_ein_rueckblick <span class="field field--name-title field--type-string field--label-hidden">“La Presse au Futur” in Paris – recap.</span> <div class="field field--name-field-blogentry-teaser field--type-entity-reference field--label-hidden field__item"> <article data-history-node-id="61" role="article" about="/la_presse_au_futur_2016" class="node node--type-teaser node--view-mode-teaser clearfix"> <header> <h2 class="node__title"> <a href="/la_presse_au_futur_2016" rel="bookmark"><span class="field field--name-title field--type-string field--label-hidden">La Presse au Futur 2016</span> </a> </h2> <div class="node__meta"> <span> Submitted by <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/1" lang="" about="/en/user/1" typeof="schema:Person" property="schema:name" datatype="" class="username">mbienk</a></span> on <span class="field field--name-created field--type-created field--label-hidden">Thu, 01/19/2017 - 11:44</span> </span> </div> </header> <div class="node__content clearfix"> <div class="node__links"> <ul class="links inline"><li class="node-readmore"><a href="/la_presse_au_futur_2016" rel="tag" title="La Presse au Futur 2016" hreflang="und">Read more<span class="visually-hidden"> about La Presse au Futur 2016</span></a></li></ul> </div> <div class="field field--name-field-teaser-asset field--type-image field--label-hidden field__item"> <picture> <!--[if IE 9]><video style="display: none;"><![endif]--> <source srcset="/sites/default/files/styles/large/public/2017-01/LaPresseAuFutur2016_Recap_Header_0.png?itok=9E_RaVvY 1x, /sites/default/files/styles/extra_large/public/2017-01/LaPresseAuFutur2016_Recap_Header_0.png?itok=V01qO1Tb 2x" media="all and (min-width: 670px)" type="image/png"/> <source srcset="/sites/default/files/styles/medium/public/2017-01/LaPresseAuFutur2016_Recap_Header_0.png?itok=FeexwTU3 1x, /sites/default/files/styles/large/public/2017-01/LaPresseAuFutur2016_Recap_Header_0.png?itok=9E_RaVvY 2x" media="all and (min-width: 304px) and (max-width: 669px)" type="image/png"/> <!--[if IE 9]></video><![endif]--> <img src="/sites/default/files/styles/thumbnail/public/2017-01/LaPresseAuFutur2016_Recap_Header_0.png?itok=lhaa8k8X" alt="La Presse au Futur 2016" typeof="foaf:Image" /> </picture> </div> </div> </article> </div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><a title="View user profile." href="/en/user/66" lang="" about="/en/user/66" typeof="schema:Person" property="schema:name" datatype="" class="username">Carsten</a></span> <span class="field field--name-created field--type-created field--label-hidden">Thu, 12/08/2016 - 16:52</span> <div class="field field--name-field-authored-date field--type-datetime field--label-hidden field__item"><time datetime="2016-12-09T12:00:00Z" class="datetime">December 09, 2016</time> </div> <div class="field field--name-field-display-name field--type-entity-reference field--label-hidden field__item">Carsten</div> <div class="field field--name-field-headline field--type-string field--label-hidden field__item">La Presse au Futur in Paris – recap.</div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__items"> <div class="field__item"><p>From November 23 to 24 “<a href="http://www.lapresseaufutur.com" target="_blank">La Presse au Futur</a>” took place in Paris for the 10th time. This event includes a comprehensive presentation and workshop program as well as a fair with around 70 exhibitors. As one of the largest and most important industry events in France, more than 1,000 publishing experts and executives are visiting this conference each year. For some years now vjoon and its French integration partner <a href="http://www.mediangle.fr" target="_blank">Mediangle</a> are also amongst the sponsors and exhibitors.</p> <p>I talked to Thomas Koerner, Senior Business Development Manager at vjoon, about his impressions of the event:</p> <p><b>Thomas, what topics were discussed at La Presse au Futur?</b><strong> </strong></p> <p>The main topics were digitalization, monetization and future technologies – of course common topics that are currently discussed worldwide within the publishing industry. Insofar there were no new topics but it was obvious that the visitors were dealing with the questions just mentioned and they expected to be updated about these topics. This was also reflected by the well attended workshop sessions – including the one “<a href="https://www.lapresseaufutur.com/evenements/13057/" target="_blank">Create, manage, post and distribute your content</a>” performed by our partner Mediangle. Also, we were very busy on our booth, had interesting discussions and answered many questions.</p> <p><b>What did the visitors want to know?</b><strong> </strong></p> <p>Most of them wanted to know how to automate the deployment of print and digital content on websites or apps – primary affected by cost-cutting pressure and the massive number of different platforms. For many companies the large digital publishing solutions, introduced with high marketing pressure years ago, don’t pay off today. That’s why customers are looking for alternatives which enable a cost-efficient and lean production of mobile content. For this purpose customers are happy to be advised on site by our regional partners.</p> <p>And if you already think about automations and workflows, topics like efficient collaboration and approval management are not far away. We already knew about their importance and within the scope of our latest software release we presented an appropriate <a href="http://www.vjoon.com/products/easy-approval-management/?pk_campaign=BLOG_LaPresse2016&amp;pk_kwd=ApprMgmt_EN" target="_blank">solution</a> for that.</p> <p>$$$$$</p> <p><b>Were there many discussions and questions about the cloud?</b></p> <p>There are more companies that consider the cloud than commonly assumed. While many companies in the USA already shifted their IT into the cloud, the trend in Europe is rather restrained. However, the interest is growing and covers the whole spectrum of possibilities. Whether it is an entire system including third-party solutions running in the cloud or only a part of it, for example the <a href="http://www.vjoon.com/products/how-vjoon-storage-engine-works/?pk_campaign=BLOG_LaPresse2016&amp;pk_kwd=vjoonse_EN" target="_blank">data management</a>, it is obvious that the demand is growing.</p> <p><b>What’s your conclusion about La Presse au Futur?</b></p> <p>Great conversations and many prospects. The positive reactions indicate that we had the right answers on their questions. From our perspective it was an excellent event and we are happy to return.</p> <p>La Presse au Futur will take place again next year from November 29-30 in Paris.</p> <p>$$$$$</p> </div> </div> <div class="field field--name-field-topic field--type-entity-reference field--label-inline"> <div class="field__label">Topic</div> <div class="field__items"> <div class="field__item"><a href="/en/topic/multi_channel_publishing" hreflang="en">Multi-Channel Publishing</a></div> </div> </div> <div class="field field--name-field-tags field--type-entity-reference field--label-inline clearfix"> <h3 class="field__label inline">Tags</h3> <ul class="links field__items"> <li><a href="/en/tags/content_strategy" hreflang="en">Content Strategy</a></li> <li><a href="/en/tags/event" hreflang="en">Event</a></li> <li><a href="/en/tags/lean" hreflang="en">Lean</a></li> </ul> </div> <!-- social media --> <div id="socialshare_sharing"> <div id="socialshare_sharingbuttons"> </div> </div> <div class="field field--name-field-blogentry-image-collection field--type-field-collection field--label-above"> <div class="field__label">Image Collection</div> <div class="field__items"> <div class="field__item"><a href="/en/field_collection_item/1">field_blogentry_image_collection 0</a> </div> <div class="field__item"><a href="/en/field_collection_item/19">field_blogentry_image_collection 1</a> </div> </div> </div> <ul class="action-links action-links-field-collection-add"><li></li></ul> Fri, 02 Dec 2016 14:47:35 +0000 Carsten 54 at https://blog.vjoonity.com