National Education Association: Successful implementation of vjoon K4

Joe

National Education Association (NEA) hired vjoon’s American business partner, DPCI, to implement vjoon K4, to allow editors, designers, and production professionals to collaborate more effectively. The National Education Association (NEA) is the largest professional employee organization in the United States, committed to promoting  public education. NEA’s 3 million members work at every level of education — from pre-school to university graduate programs.

B2B influencer marketing - a matter of credibility

Laura

Videos, webinars, blogs, testimonials, social media posts and so on – high-quality content remains key for success of many companies. In order to make a positive impact on purchasing decisions, marketers rely on content marketing as well as storytelling to their best advantage. Content is no longer only produced by the companies themselves. Especially in B2C communications, influencers have taken on a more prominent role in the marketing strategies of brands in recent years.

Interview mit David Rheault

Laura

David Rheault is vjoon’s new Business Development Manager responsible for the Americas and based in the United States. David has twenty years of experience in the publishing industry and he is motivated to use his skills to further market penetration in the Americas. His business operations are characterized by a strong focus on customers’ needs. During the interview with Laura, David talks about changing media fields as well as challenges and opportunities of the American market.