Europe’s premier digital marketing conference and trade fair, dmexco, took place in Cologne on September 13 and 14. It’s a microcosm of the digital transformation—the digital economy’s entire value chain squeezed into one space for all to see. The mind boggles at the sheer volume of information presented in dmexco’s many workshops, discussions and lectures. Some 1,100 exhibitors from 39 countries certainly had a lot to share.
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