From June 25-27th, 2018, SIIA, the Software & Information Industry Association, hosted the AM&P Meeting at the National Housing Center in Washington DC. The annual meeting is an event for publishing and non-profit communication professionals. The meeting, combined with the 38th annual EXCEL Awards Gala, attracts leaders from organizations across the country. Influential association experts and thought leaders provide insights into the latest trends and best practices in the areas of publishing, communication and marketing and make valuable contacts with fellow association members and exhibitors.
The show began on Monday with the Award Dinner for the applicants of the Award. The EXCEL Awards are presented for special excellence in media, publishing, marketing and communication. The competition is open to non-profit organizations and service providers. The actual conference took place on Tuesday and Wednesday. David Rheault, vjoon’s Business Development Manager for the American market, visited the show. It was important for David to deepen existing contacts, meet new people in the business environment and absorb news from the scene.
As vjoon maintains close contacts with ACS, the American Chemical Society, ACS‘s presentation on the use of social media to attract new subscribers was of particular interest. Dorea Reeser, editor for ACS, spoke about the recent soft launch of their social media channels. In the first month they have already won 1,000 followers. Then they created features such as “Chemistry in Pictures” and “Chemistry Comics”. The readers wanted to see real people, pictures, interviews, quotations; creativity was required. The conversions achieved clearly exceeded ACS’s expectations.
ACS noticed that consistency and perseverance, but also diligence and adherence to deadlines, with the so-called #FluorescenceFriday paid off; it became one of their top contents. The readers were looking forward to the new content every Friday and thus became loyal subscribers.
The strategy paid off; ACS won 5 of the EXCEL Awards. We at vjoon are very proud of our customer.