ASAE Annual Meeting

Doritt

At this year's ASAE (American Society of Association Executives) Annual Meeting & Expo in Chicago, association professionals and industry partners met to share resources, strategies, solutions and more. Over 3 days, the participants gained the latest knowledge and inspiration for their daily work as executives in the association industry.

Optimized UX: K4 KickOff

Laura

With its modern user interface, K4 KickOff is the new starting point for editors, content writers, project managers or the head of production and enables a completely new user experience. K4 KickOff offers the possibility to manage all K4 clients and third-party solutions in a central hub. K4 KickOff is easy to use and reduces the dependence on technologies at user level to a minimum.

What matters most: Content First

Laura

There is a broad range of (digital) output channels and it is still growing, no matter if desktop, tablet, or smartphone. The variety of devices and lack of standard measures mean that editors and content marketers face challenges. Discussions on content distribution prevail. Focus of attention shifts to channels, but ideally the focus should be on content creation itself. It makes little sense to display certain contents just because it is required by the display mode, or rather hide contents as the layout does not allow them.

“der Freitag”: flexible integration of print and online channels and new backup strategy

Laura

In May 2008, publisher Jakob Augstein bought the financially ailing east-west newspaper originally created in a 1990 merger of two periodicals. After Augstein’s acquisition, a modern, forward-looking concept transformed the paper into a full-fledged media brand that literally made headlines. In the course of the newspaper’s relaunch, Jakob Augstein chose version 5 of the multi-channel- publishing platform vjoon K4.