Digital voice assistants: a long-term force in the marketing mix?


Nowadays, there exists a broad range of consumed content on various channels which is constantly growing. The spectrum ranges from classic website content, newsletters, social media, blogs up to (live-)videos. Thus, in the age of digitalization the consumption of content using different channels is frequently changing. The search for content itself, has remained more or less constant for a while.

Effective collaboration: Topix AG and successfully launch vjoon K4 at RG Verlag in Vienna


RG Verlag (RG publishing house), a company of the retail- and tourism group REWE, pursues a considerable growth course for a couple of years. As a result, the number of publications as well as staff have risen noticeably. In addition, integration of relevant sub-processes such as image processing and advanced digitalization levels of publications lead to the fact that manual handling is no longer an option.

Interview with Andreas Schrader


Looking back over 2017 and ahead to 2018, Carsten spoke to vjoon CEO Andreas Schrader about market trends, vjoon's response, and what customers can expect to see next year.

C: Andreas, it's December, traditionally a time for retrospectives. Looking back at 2017, what kept you busy this past year?

Review of the 5th VDZ Tech Summit


With approx. 170 visitors, experts and listeners, the 5th VDZ Tech Summit in Hamburg in November was very well attended and offered interesting workshops and a wide range of topics. The main topics were digitalization and new technological solutions for digital distribution, but as well as the application of artificial intelligence in business processes. Editors and publishers will find it easier to work with new or improved tools. Companies need to be supported in developing new business models by using new methods and teams.