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Nowadays, there exists a broad range of consumed content on various channels which is constantly growing. The spectrum ranges from classic website content, newsletters, social media, blogs up to (live-)videos. Thus, in the age of digitalization the consumption of content using different channels is frequently changing. The search for content itself, has remained more or less constant for a while.
RG Verlag (RG publishing house), a company of the retail- and tourism group REWE, pursues a considerable growth course for a couple of years. As a result, the number of publications as well as staff have risen noticeably. In addition, integration of relevant sub-processes such as image processing and advanced digitalization levels of publications lead to the fact that manual handling is no longer an option.