SIEMENS Geschäftsbericht

July 11, 2016

Each annual report is always a chapter of a company’s history. CCS.Tirol had now produced a fully comprehensive report for the SIEMENS AG in only ten days. How they have accomplished this with vjoon K4, achieving 30% savings, explains Claus Heinrich, CEO of CCS.Tirol.

Mobile first? Audience first? – Ohne guten Content ist alles nichts.

June 21, 2016

To successfully place their messages becomes increasingly difficult for enterprises because of growing overstimulation by “anywhere content” and the associated content shock. User are more and more searching for content, which is involving and relates to them personally. But the resulting quality pressure is not the only challenge companies have to face.

Drei Erfolgreiche Content Marketing Beispiele

April 22, 2016

Today more and more brands leave the trails of traditional advertising and start to work in the areas of traditional publishing. They establish and maintain their own content channels, such as websites, apps or magazines, filled with journalistically-driven stories, mostly produced inhouse. Managed by marketing departments, these editorial organizations achieve a quality, which more and more cuts the ground from under the feet of the publishers.

Content Marketing: Relevanz ist nicht alles.

April 14, 2016

In Germany, many companies and people are still struggling with the idea of Content Marketing. There is one example which is especially characteristic for this fact. As, in the US, Joe Pulizzi’s Content Marketing Institute now exists for almost five years and has become THE institution and knowledge base for content marketing, the German “Forum Corporate Publishing” announced Content Marketing to be „the discipline for promoting strategic business goals with editorial content” first in the autumn of last year.